Densification was one of the primary success criteria for the client when developing this residential sub division at Pimpama.
In order to bring about the level of densification required to make the project viable, THG were charged with demonstrating the value of bringing forward the construction of a railway station ahead of time. Some compelling arguments were presented to Queensland Transport and Queensland Rail to demonstrate the importance of changing the timeframe, including reassessing population projections and considerable research on cultures of early adoption of capital infrastructure.
The theory behind early adoption considers the question - How do you ensure that public transport is embraced by the community? Research has shown that if you start out driving your car to work, it’s unlikely you will change the habit even if a train station is built down the road. Bringing forward the construction of the Pimpama train station to coincide with the clients’ development would result in a much higher adoption of the infrastructure, which has obvious beneficial flow-on effects to the environment, traffic congestion, petrol prices and community feel.
THG’s role was to help inform the decision of the local authorities, providing a report that demonstrated the need for the early sequencing of the railway station. Currently at the decision stage, THG are confident of a positive outcome for the client.