THG

Marketing and Design (MaD)

THG Marketing and Design (MaD)  encompasses marketing, graphic design, psychology and project management to develop strategic and results driven marketing plans.  Using an ethnographic approach, THG MaD  identifies what really matters to the end user and designs strategies based on this.  Applying design thinking to all aspects of marketing allows for an even balance between the aesthetic and the commercial.

Our team have experience working with both the public and the private sector and have key relationships with lobbyists, community consultants and industry partners.

THG MaD can offer the following:

• Marketing Strategy and Branding
• Graphic Design
• Advertising
• Website Design
• Copywriting
• Public Relations

THG Marketing and Design can provide highly strategic marketing and design advice with an equal focus on the strategy and the aesthetic. THG MaD is In The Know because:

• We have an intimate knowledge of your project because we’ve been involved from the start. In being around the people who have developed the vision and concept for a project, THG MaD understands this vision. Instead of taking the concept to another marketing and design team and trying to play Chinese whispers, we’re getting the story first hand. This minimises the switching costs for you – if we have already developed a concept and a vision for a project, we don’t have to then take that vision to another client and try to articulate it.
• We understand the importance of applying design thinking to all elements of our practise, not just the graphic design. Our equal focus on marketing and design sets us apart.
• You aren’t going to a marketing firm that knows about property, you are going to a firm with an intimate knowledge of all elements of the market, who understands it from a triple bottom line perspective.The combination of project management, psychology, marketing and design offers a unique viewpoint.
• Predictive sociology and ethnography allows THG MaD to get into the mind of the end target audience and deliver something that has meaning to them.

Marketing and Design (MaD) Projects

eco-librium Master Planned Development

Situated in the Caboolture district of the idyllic Moreton Bay region north of Brisbane, eco-librium Narangba is a 606-lot integrated urban development that aims to strike a balance between the needs of the community and nature.

The Caboolture Local Government Area (LGA) continues to be one of the fastest growing LGAs in Queensland. The proximity to Brisbane and other regional centres, coupled with the region’s diversity, relaxed lifestyle, superb climate and affordable cost of living is attracting significant numbers of new residents. In 2006, 134,820 people lived in the Caboolture LGA; by 2016, it is estimated the population will grow over 30% to more than 174,000 residents (Department of Infrastructure and Planning, 2007).

Eco-librium has ensured that while the highest quality ecological features of the site have been retained in the Urban Ecological Corridor (UEC), opportunities for residential housing for various levels of the market has been provided. 

Communicating a Vision - working with local councils

Communicating the benefits of a project is a tricky skill to master - you might know your project backwards but it’s a good bet that the wider community is in the dark.

Community Consultation and Media Management - eco-librium masterplanned community

Coordinating public consultation and media management is no mean feat when you’re developing a 606 lot masterplanned development in an environmentally sensitive location.

UDIA Award for Excellence - Itara

THG’s Marketing and Design (MaD) business unit were given a challenge by clients Honeycombes Property Group: win us an UDIA Award for Excellence.